CORNETTO

THE BRIEF

Streets were repositioning its Cornetto Classics range to a RRP of $2. They wanted to alert consumers of this fact at a time when loose change was top of mind.

THE RESPONSE

Our strategy was to capture summer metro-beach goers when they were at parking metres. Buy designing a facade that spruiked the new RRP and did not inhibit the use of the parking metres we could leverage a time of day when a consumers loose change was being considered.

THE RESULT

We disseminated over 200 large and small sized facades into Bondi, Bronte and Surry Hills over the campaign period. On one day at Bondi alone over 50,000 people attended the beach.

CORNETTO 01
CORNETTO 02
CORNETTO 03

Let's work together

Whats the Big Idea?

Do you have an idea or concept that you need brought to life?

Or simply a brief you need Habitat to respond to?

Contact the Team on 02 9557 7668 or

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