Streets were repositioning its Cornetto Classics range to a RRP of $2. They wanted to alert consumers of this fact at a time when loose change was top of mind.
Our strategy was to capture summer metro-beach goers when they were at parking metres. Buy designing a facade that spruiked the new RRP and did not inhibit the use of the parking metres we could leverage a time of day when a consumers loose change was being considered.
We disseminated over 200 large and small sized facades into Bondi, Bronte and Surry Hills over the campaign period. On one day at Bondi alone over 50,000 people attended the beach.