Fountain wanted to tie themselves inextricably to the quintessential Australia Day BBQ and leverage the colour and vibrance of our national day. KPIs for the brief were to drive trial of the wider range of Fountain products, encourage social engagement and utilise the brands current Flavour Craver creative platform.
Habitat responded by creating the Fountain Flavour Craver Crew. Teams of ambassadors would ambush Australia Day Celebrations at popular parks and public locations. The teams would then offer BBQing public free fountain sauce and condiments.
The teams would strike multiple locations in Sydney and Melbourne throughout the day and promote an Instagram photo competition giving participants the chance to win a Fountain BBQ pack.
In total the Fountain Flavour Craver Crew went through over 200 full sized bottles of product and well over 6,800 servings of product in a single afternoon.