Australia’s Favourite Air – Fujitsu – needed a way to showcase the climate cooling power of their domestic split system range. The brief objectives were to create mass reach via an activation and drive sales enquires and leads.
A premium branded structure was erected and dressed to create a cool refuge from the stifling summer heat outside. A comfortable lounge atmosphere was created along with a digital kiosk for sales enquiries and competition entry. A popsicle stand was positioned out the front where staff gave away free ice blocks, water bottles and sunscreen.
1,000 branded water bottles were distributed and more than 1,500 branded sunscreen bottles were handed out to activation participants. Over 30 genuine sales leads were garnered from the activation.